• Masters degree in Business Administration from the University of South Florida.
• 35+ years of experience in the consumer packaged goods industry with Hynes, Inc. and Acosta Sales & Marketing. 
• Focused on Health & Beauty Care and General Merchandise.
• Strong understanding of Publix and client proprietary systems.
• Thorough knowledge of category management analysis tools.
• Experienced with building and executing Publix specific marketing plans.
• Year over year growth in sku count and sales, while managing expenditures.
• Impeccable work ethic.
• Broker of the Year awards from numerous companies

Cheryl Baird, Customer Service Manager

• Joined Performance Marketing Services in July 2015, after working with Tracy for over 15 years at national and regional brokerages.
• Responsibilities with Performance Marketing Services include order tracking, preparation of Publix forms, monthly logistics scorecards, Publix portal reports, promotional data entry and other client projects.
• Administrative Certificate from The Cittone Institute
• 30+ years of Administrative Assistant experience with 19+ years focused on Health & Beauty Care and General Merchandise with Hynes, Inc. and Acosta Sales & Marketing.
• Strong work ethic
  

Shelby Ratliff, Assistant Marketing Director

• Joined Performance Marketing Services in September 2018 with responsibilities including data analysis, presentation preparation, planogram, promotional tracking and analysis, logistics scorecard analysis, retail price comparisons, competitive reports and other client projects.
• Bachelor’s degree in Business Administration from the University of Central Florida
  Semifinalist in the UCF College of Business Administration Great Capstone Case Competition
• Developed and presented strategic recommendations for local businesses
  Strong analytical and critical thinking skills
• Creative mindset - creates promotional content using advanced computer software